Сommunication strategy

Date: 20.04.2018

The main course of our job is development of a creative concept and communication strategy for the client in the sports segment. The ultimate goal is to expand the audience, increase awareness, and integrate new products.

The linear process includes six main points:

- Situation analysis (complex analysis and sociological research).
- Definition of final goals.
- Definition of audiences.
- Selection of communication channels.
- Budgeting.
- Development of creative concept.
- Implementation, control by kpi, reporting.