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Match-day campaign as a tool for social integration and a marketing product

Having launched a series of thematic match-days called “Our lads in city” for the UEFA League of Nations games of the Russian national team, The Game Agency Pro sports marketing group in co-operation with the Russian Football Union created a program for establishing an association: “A game of the national team is a festival for the whole city” .
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Match day strategy at the Football Russian Cup final in Samara

The Game Agency Pro sports marketing group and the Russian Football Union have launched a new joint project - a communication strategy, designed for the football Russian Cup final.
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Match-day series for the Russian national football team: entertainment, integration and social portrait of a fan

The Game Agency Pro in cooperation with the Football Union of Russia launched a project of thematic match-day for the Russian national football team, whose program included entertainment activities for fans, partner activations and case studies.
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