Cases of territorial marketing
The Game Agency Pro was the first Russian agency who created the concept of thematic match-days for football clubs, but also offered several cases of territorial marketing.
They are based on the concept of forming the image of the football arena in the eyes of nearby residential areas in the form of a park of leisure and entertainment.
In practice the cases were realized in the form of three festivals at the Lokomotiv stadium. They were the New Year’s festival mamed "Lokoelka", the Shrovetide festival "Light the Pancake Week on Lokomotiv" and the summer entertainment festival "LokoLand."
More details with each festival can be found on the official channel The Game Agency Pro in YouTube.